Our story

HOW IT ALL STARTED 


Having a “difficult” skin has forced us into hundreds (to be honest, we prefer not to count) hours of research for products that work. We have tested every single best-rated and most-recommended product.


Yet, even going through the motions, there were always drawbacks: a product did not work, so time and money were wasted, or our skin would react negatively to it, become too oily or irritated, or there would be a huge list of unpronounceable ingredients, or the product would end up sitting in our bathroom unused (well, it still is there, it's too much of a shame to throw it away, beauty hoarder syndrome).


These years of skincare struggle led us to the creation of Yourself Beauty, we decided to take the formulation of skincare into our hands and guess what? Our skin stopped being “difficult” and we finally started to enjoy our skin's natural beauty. We invite you alongside us to Love Yourself. Enjoy Yourself. Be Yourself. 

Our Mission



Our mission is to offer everyone easy to understand and easy to use clean beauty products. We aim to bring transparency and understanding to the beauty industry through the sale of effective and understandable cosmetics. Our philosophy is to focus on quality of the formulas and ingredients used. Multiple years (we founded Yourself Beauty in 2020) of research and product development later, we are now 100% sure that we provide the best products available in the market — and we're so glad you're here with us ready to take care of Yourself!





Ingredient focus

Our Mission

Our focus is on the quality of our ingredients. Our blacklist contains more than 200 ingredients that we have banned from our formulations. Each product is the results of dozens of iterations to ensure we only use the best ingredients.

Our mission is to offer everyone easy to understand and easy to use clean beauty products. We aim to bring transparency and understanding to the beauty industry through the sale of effective and understandable cosmetics. Our philosophy is to focus on quality of the formulas and ingredients used. Multiple years (we founded Yourself Beauty in 2020) of research and product development later, we are now 100% sure that we provide the best products available in the market — and we're so glad you're here with us ready to take care of Yourself!


Ingredient focus

Our focus is on the quality of our ingredients. Our blacklist contains more than 200 ingredients that we have banned from our formulations. Each product is the results of dozens of iterations to ensure we only use the best ingredients.

Proven results

We have achieved for the end result of each of our products to be exceptional. Instead of growing our offer we concentrate on each product being great to create a community around exceptional quality products. In honor of our brand name, we aim that our products become YOUR own.

Easy to understand & Easy to use

Every product comes with a detailed and insightful explanation of the ingredients we use and how they are beneficial to your skin. Our products are tailored to provide you with an easy to build skincare routine. We guide when, how and why you should use Your product. We aim to end the hours spent reading reviews before buying and the hesitation regarding the use of beauty products. Our solution aims to respond to the common thought “it is just my skin that is not right” through ensuring that it is applicable to all skin types - be Yourself! Your skin is beautiful!

Provide well-being

We aim for every use of Your product to turn into a self-love and self-care ritual. Use it as a moment of meditation, treat it as a home spa, give yourself some well-deserved love. We design an aesthetically pleasant packaging and bring the best natural perfumes from the south of France so that you can get pleasure in every single detail of Your product. Let us sooth your mind.

Listen to Your skin – Listen to Yourself

Every product in Your skincare routine is developed with Your skin and environment in mind and considers the feedback of skincare lovers. The product everyone was looking for but could not find! We are making the product you will want to reuse every day, the product that will make taking care of your skin a real pleasure, the product that will make skincare shopping and product search easier and simpler, so that you have nothing left but to enjoy Yourself!

Environmentally conscious 

We limit our impact on the environment by reducing plastic. Instead of traditional plastic our packaging is made from 100% bio-based plastic resin derived from sugarcane. All our products are vegan and cruelty free. We use only 100% natural parfums. All this to secure that our formulas are ocean and planet friendly. Yourself Beauty is dedicated to reducing carbon footprint and every packaging is designed to ensure recycling.

Premium clean skincare with proven results.

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2024 Yourself Beauty

Premium clean skincare with proven results.

Receive 10% OFF your first order when you sign up for our newsletter full of skincare and lifestyle tips.

By continuing, you accept our terms & conditions and our privacy policy

Discover

Skincare Quiz

Skincare Consultation

Your Account

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2024 Yourself Beauty

Premium clean skincare with proven results.

Receive 10% OFF your first order when you sign up for our newsletter full of skincare and lifestyle tips.

By continuing, you accept our terms & conditions and our privacy policy

Discover

Skincare Quiz

Skincare Consultation

Your Account

eGift card

2024 Yourself Beauty